The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example The Dress Debate SETTLED: Black And Blue Or White And Gold? TODAY Rachel Allan 70002 Dress Rachel Allan Dresses Formal Approach The White and Gold (No, Blue and Black!) Dress That Melted the Internet The New York Times Mombasa Long Purple Dress Gold, Black and White Circles (One Size Fits Jambo Mrembo Gifts From Africa